DANCE/HOW
Quiz

★ FOR STUDIO OWNERS

WHAT IS A LEAD
WORTH TO YOU?

Three quick numbers from your business. We'll show you the monthly revenue lift from DanceHow leads at each tier — and how long it takes to pay back.

§ YOUR NUMBERS

EDIT FREELY.

Member LTV —
Best tier —
Monthly lift —
Annual lift —

§ BY TIER

PROJECTED LIFT.

Lead counts are illustrative assumptions, not measured results — swap in the referral numbers you see in your own analytics.

Free claim

FREE

Listed in every directory, timetable pulled from your site, corrections by email.

DanceHow leads/mo
5
New members/mo
—
Monthly revenue
—
Annual revenue
—
Net monthly
—
Payback
—

Plus

$39/mo

Trial offer set up with your booking link, monthly click report by email.

DanceHow leads/mo
10
New members/mo
—
Monthly revenue
—
Annual revenue
—
Net monthly
—
Payback
—

Featured

$129/mo

First on your city×style pages, class listings and schedule grid; Featured label in matcher results.

DanceHow leads/mo
25
New members/mo
—
Monthly revenue
—
Annual revenue
—
Net monthly
—
Payback
—

§ HOW THIS IS CALCULATED

  • New members/mo = leads × conversion rate
  • Monthly revenue = new members × classes/mo × class price
  • Annual revenue = monthly × 12
  • Net monthly = monthly revenue − tier price
  • Member LTV = classes/mo × class price × retention months

No multi-month compounding — we deliberately understate the upside so the number you see is one you can defend to a co-owner or accountant.

§ COMMON QUESTIONS

FAIR CHALLENGES.

Where do the tier lead estimates come from?

They're illustrative assumptions, not measured results — we don't have enough paid studios yet to publish real per-tier numbers. Every link we send you is tagged utm_source=dancehow, so check the referral traffic in your own analytics and use that instead.

My conversion rate is lower than 30%. Is this still worth it?

Drop the conversion field to 15% and look at the Free tier — the listing is free, so any non-zero number is upside. Plus and Featured are priced to justify themselves at conversion rates as low as 10–15% when retention is decent.

Is there a contract?

Plus is month-to-month — email us to cancel and you revert to Free at the end of the period. Featured is a 12-month commitment because the slots are limited per city and style.

What if I already rank on Google?

Most studios that rank for their own name still miss the high-intent "[style] classes [city]" and "[style] near me" searches. Those are the queries DanceHow's city × style pages target — incremental traffic, not cannibal.